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How to Capture 200 Leads with One Brilliant Listing Marketing Campaign with Rachael Ashley

Harcourts North America
May 16, 2024

This exciting episode of Rethink Real Estate Ben Brady sits down with Rachael Ashley, a fast-rising star in the Orange County real estate scene from Harcourts Prime Properties - Monarch Beach. Rachael has quickly built a formidable repeat and referral business, and today's discussion focuses on her highly successful marketing campaign for a recent property sale in Laguna Hills.

Rachael utilized Harcourts' non-distressed auction process to not only discover the true market value of a very unique property but also to significantly expand her client database. She successfully drew nearly 200 interested groups to the property, many of whom were not actively represented by an agent. Ultimately, 10 of the 25 registered buyers on auction day were ultimately represented by Rachael herself.

This is a must-listen episode as Rachael shares the strategies that helped her turn these leads into potential future business, providing valuable insights for any agent looking to enhance their marketing tactics and grow their client base.

Key Episode Highlights:
• Rachael Ashley's journey to building a successful repeat and referral business.
• Details of a standout listing marketing campaign that drew nearly 200 groups.
• How to use property viewings to expand your client database effectively.
• Tips on leveraging unique marketing opportunities within the real estate market.

Essential Listening for Real Estate Professionals: Whether you're new to the industry or an experienced agent, this episode offers practical advice on using innovative marketing strategies to boost your business. Be sure to like, subscribe, and share your thoughts or experiences with real estate marketing in the comments section below! ??

For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: ReThink Real Estate

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TAGS: #RethinkRealEstate #RealEstateEntrepreneur #RealEstateSuccess #BusinessGrowth #RealEstatePodcast